Feed International - October/November 2017 - 2

2 ❙ FeedInternational

IN THE MIX

BY JACKIE ROEMBKE

jroembke@wattglobal.com

WATTAgNet.com

CORPORATE HEADQUARTERS

401 East State Street, 3rd floor
Rockford, IL 61104
Tel: +1.815.966.5574
Publisher:
Greg Watt; gwatt@wattglobal.com
Executive Vice-President/
Publisher Global Petfood and Events:
Steve Akins; sakins@wattglobal.com
V.P., Director of Innovation
and Data Development :
Bruce Plantz; bplantz@wattglobal.com
Director of Global Agribusiness Sales:
Jeff Miller; jmiller@wattglobal.com

Cost of animal welfare
weighs on French
producers
According to a 2012 animal welfare survey from the University of Reading, 96
percent of consumers report feeling that it is "a moral obligation to safeguard"
the welfare of meat animals. In France, much like in many other regions of the
world, animal protein producers are increasingly having to rework their production and animal health systems to meet consumer demands.
"Welfare is hard to measure because it so subjective," said Etienne Laffitte,
technical director of Neovia France's premix business Wisium, while at SPACE
2017. "Efficacy is good if the animal is healthy, but that's not enough for the
consumer. Feed producers are charts-and-numbers people, so it's more difficult
to access [success] when it comes to animal welfare."
The challenge for feed producers has been finding the balance between scientific and socially acceptable points of view.
"It's hard to quantify how much of the animal's success is determined by the
ecosystem in which it lives," he said, noting the weight of internal factors, such
as the role stress plays on animal immunity, and external factors, like hygiene.
"Feed is 60 percent of the cost, but only 30 percent of performance."
Many times, animal agriculture finds itself taking a reactive stance toward
the consumer, but fails in communicating the reality of high-intensity production. Unfortunately, in the end, the cost of the new
animal welfare standards taxes the producer's alreadytight margins.
"For 10 to 20 years, consumer emotions have been
driven by misconceptions and miscommunication," he
said. "They believe in old agriculture as being the way
to go, but that's not possible. Products will be unaffordable. Producers need to adjust with different business
models and embrace diversity, such as organic and
standard labels."
Etienne Laffitte, technical
With the influence of public opinion showing no sign
director of Neovia France's
of letting up, the questions remains: Are consumers willpremix business Wisium
ing to pay for their preferences at the grocery store? ■

EDITORIAL TEAM
Editor: Jackie Roembke;
jroembke@wattglobal.com Tel: +1.815.966.5419
Director of Content :
Terrence O'Keefe; tokeefe@wattglobal.com
Digital Content Director: Tara Loszach
Nutrition Editor: Ioannis Mavromichalis, Ph.D.;
imavromichalis@wattglobal.com
Senior Editor: Alyssa Conway
Associate Editor: Ann Reus
Social Media & SEO Editor:
Kathleen McLaughlin
ART/PRODUCTION TEAM
Creative Director: Joe Cabusao
Senior Art Director: Elizabeth Crosby
Production Manager: Bill Spranger;
bspranger@wattglobal.com Tel: +1.815.966.5427
Advertising Production Coordinator:
Connie Miller
SALES TEAM
EUROPE, ASIA, AFRICA
Frans Willem van Beemen;
fvanbeemen@wattglobal.com Tel: +31.344.653442
EUROPE, L ATIN A MERICA
Tineke van Spanje;
tvanspanje@wattglobal.com Tel: +31.495.526155
USA/CANADA
Regional Manager: Pam Ballard,
Midwest, West, Canada;
pballard@wattglobal.com Tel: +1.815.966.5576
Regional Manager: Mary Harris,
East, Southeast;
mharris@wattglobal.com Tel: +1.815.980.5938
Sales Representative: Arthur Hartnett
ahartnett@wattglobal.com Tel: +1.815.966.5405

For article reprints and reprint quotes contact
FosteReprints
+1.866.879.9144 www.fosterprinting.com

SOCIAL MEDIA
https://www.facebook.com/WATTAgNet
https://twitter.com/WATTAgNet
www.youtube.com/WATTPoultryTV
www.linkedin.com/groups/
WATT-AgNet-4855866

www.WATTAgNet.com ❙ October/November 2017


http://www.WATTAgNet.com http://www.fosterprinting.com https://www.facebook.com/WATTAgNet https://www.twitter.com/WATTAgNet http://www.youtube.com/WATTPoultryTV http://www.linkedin.com/groups/WATT-AgNet-4855866 http://www.WATTAgNet.com

Table of Contents for the Digital Edition of Feed International - October/November 2017

Feed International - October/November 2017
Contents
In the Mix
Industry Happenings
Top 100 global animal feed companies of 2016
100TH YEAR SERIES: Poultry, aquaculture set to dominate protein markets
Chemistry of organic acids in antibiotic-free animal diets
Forage analysis crucial to accurate ruminant rations
Products
Marketplace
Advertisers’ Index
Feed International - October/November 2017 - Feed International - October/November 2017
Feed International - October/November 2017 - Cover2
Feed International - October/November 2017 - Contents
Feed International - October/November 2017 - In the Mix
Feed International - October/November 2017 - 3
Feed International - October/November 2017 - Industry Happenings
Feed International - October/November 2017 - 5
Feed International - October/November 2017 - Top 100 global animal feed companies of 2016
Feed International - October/November 2017 - 7
Feed International - October/November 2017 - 8
Feed International - October/November 2017 - 9
Feed International - October/November 2017 - 10
Feed International - October/November 2017 - 11
Feed International - October/November 2017 - 12
Feed International - October/November 2017 - 13
Feed International - October/November 2017 - 14
Feed International - October/November 2017 - 15
Feed International - October/November 2017 - 16
Feed International - October/November 2017 - 17
Feed International - October/November 2017 - 100TH YEAR SERIES: Poultry, aquaculture set to dominate protein markets
Feed International - October/November 2017 - 19
Feed International - October/November 2017 - 20
Feed International - October/November 2017 - 21
Feed International - October/November 2017 - Chemistry of organic acids in antibiotic-free animal diets
Feed International - October/November 2017 - 23
Feed International - October/November 2017 - 24
Feed International - October/November 2017 - 25
Feed International - October/November 2017 - 26
Feed International - October/November 2017 - 27
Feed International - October/November 2017 - Forage analysis crucial to accurate ruminant rations
Feed International - October/November 2017 - 29
Feed International - October/November 2017 - 30
Feed International - October/November 2017 - 31
Feed International - October/November 2017 - 32
Feed International - October/November 2017 - 33
Feed International - October/November 2017 - Products
Feed International - October/November 2017 - 35
Feed International - October/November 2017 - Advertisers’ Index
Feed International - October/November 2017 - Cover3
Feed International - October/November 2017 - Cover4
http://www.fi-digital.com/201710
http://www.fi-digital.com/201710
http://www.fi-digital.com/201708
http://www.fi-digital.com/201707
http://www.fi-digital.com/201706
http://www.fi-digital.com/201704
http://www.fi-digital.com/201702
http://www.fi-digital.com/201612
http://www.fi-digital.com/201610
http://www.fi-digital.com/201608
http://www.fi-digital.com/201607
http://www.fi-digital.com/201606
http://www.fi-digital.com/201604
http://www.fi-digital.com/201602
http://www.fi-digital.com/201512
http://www.fi-digital.com/201510
http://www.fi-digital.com/201508
http://www.fi-digital.com/201507
http://www.fi-digital.com/201506
http://www.fi-digital.com/201504
http://www.fi-digital.com/201502
http://www.fi-digital.com/201412
http://www.fi-digital.com/201410
http://www.fi-digital.com/201408
http://www.fi-digital.com/201407
http://www.fi-digital.com/201406
http://www.fi-digital.com/201404
http://www.fi-digital.com/201402
http://www.fi-digital.com/201311
http://www.fi-digital.com/201309
http://www.fi-digital.com/201307
http://www.fi-digital.com/201306
http://www.fi-digital.com/201305
http://www.fi-digital.com/201303
http://www.fi-digital.com/201301
http://www.fi-digital.com/201211
http://www.fi-digital.com/201209
http://www.fi-digital.com/201207
http://www.fi-digital.com/201206
http://www.fi-digital.com/201205
http://www.fi-digital.com/201203
http://www.fi-digital.com/201201
http://www.nxtbookMEDIA.com