® VIV China 2006
‘Feed to meat’ in the wake of ‘bird flu’
The industrialisation of animal production continues to gain
momentum in China in step with the country’s rapid economic
expansion and development. The trend is especially striking in
areas near major cities and transportation corridors, which are served
by feed plants that provide the bulk of Chinese industrial feed output,
now around 75 million tonnes per year. The biennial VIV China exhibition shows off both Chinese and foreign technology supporting the
country’s increasingly mechanised and integrated animal agriculture,
including its huge pig and poultry production.
This year’s VIV China— 27-29 September at the China International
Exhibition Centre in Beijing—is organised by the Dutch company
VNU Exhibitions and marks a return to the north following the previous showing in Shanghai in 2004. Originally, this exhibition was due
to take place in Beijing in April 2004 before being postponed due to
Asia’s troubles with H5N1 avian influenza—‘bird flu’—and transferred
to Shanghai. When the 2004 show did open its doors, some 17,000
visitors participated.
In Beijing this year, an expanded VIV China will use five halls on two
floors in the CEIC complex for the Wednesday-to-Friday show. The show will feature
exhibits both from individual suppliers
from China and abroad as well as
from groups representing countries
or territories. Group pavilions will
include those from Belgium, France, Italy,
Netherlands, Republic of Korea, United
Kingdom, and the USA states of Illinois
and Minnesota.
For 2006, VIV China continues its overarching ‘feed to meat’ theme, with much
space taken up by feed manufacturers
as well as suppliers of feed ingredients, manufacturing equipment, turnkey
plants, and feed industry marketing
and consulting services. However,
new for the Beijing show is the ‘milk
production pavilion’ by which the
organisers recognise “the important
growth in the Chinese dairy sector and
the developments in demand for liquid
milk and dairy products.” This pavilion in-
cludes a complement of feed companies serving China’s increasingly
sophisticated dairy producers, as well as dairy feed ingredient and
equipment suppliers.
On the day before the show opens there will be a VIV CEO seminar
called ‘East Meets West’ at the nearby Radisson SAS hotel which aims
to present examples of western technology to Chinese industry leaders. Topics at the seminar include pig breeding, poultry breeding, egg
production, and other topics. Among the presentations is one called
‘The Industrialized Egg’ by Christoffer Ernst and Tony Huang of Sanovo
Engineering China, who note that difficulties in egg production in other
parts of the world will encourage development of industrialised egg
production in China: “We will discuss how China can take advantage
of these shifts and how China can live up to the international standards
In China, ‘bird flu’ or the human-lethal H5N1 avian influenza virus has helped to
accelerate trends towards industrialised pig and poultry production. Technology
to support China’s rapidly expanding ‘feed to meat’ chain is on offer at VIV China
in Beijing 27-29 September. For details, contact VNU Exhibitions’ Anneke van
Rooijen (tel + 31 30 295 2772, e-mail anneke. van.rooijen@vnuexhibitions.com)
or visit www.viv.net.
and requirements.”
One effect of human-lethal avian influenza in China since 2002 has
been to bolster pork consumption, which has remained the favourite
Chinese meat. This ongoing trend has reinforced expansion of large-scale, industrial pig production.
For example, the scale of pork enterprises located close to China’s
capitol is revealed in an analysis made available to our Chinese representative office by the Beijing livestock authority. According to this
information, more than 400 commercial-scale units operate currently
within the Beijing area, between them producing more than 3 million
pigs in 2005. Seedstock generation is a prime activity on approximately
50 breeding farms.
The May 2006 issue of Pig International includes a report on the
Beijing area’s large local breeder-integrators. Likewise, the August
2006 issue of Poultry International takes a close look at poultry industry
trends in China, which includes coverage of the country’s switch from
wet markets to supermarkets—another trend accelerating in wake of
bird flu. Visit www.wattnet.com for more on the animal industries of
China.
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