Hong Kong
Australia
Taiwan
China
South Korea
Japan
Philippines
Thailand
Indonesia
India
0 20
+10%
+15%
+8%
+42%
+16%
+6%
+8%
+26%
+16%
+14%
40
Kg/capita/annum
60 80
2006
100 120 140
2016
Source: FABRI, Rabobank
Growth in per capita meat consumption throughout Asia ranges from 8% to 42%. Branded meat products will begin to attract increasing interest in Asia’s emerging markets.
notes Thomas Bauer, an American who
heads Rabobank’s Food and Agribusiness
division in Singapore, adding that a change
in business culture is necessary among
producers keen to tap into Asian markets.
Recent hikes in grain, commodity and
food prices combined with the financial crisis
have also forced many producers towards a
change in business strategy — using Asia as
a low-cost production and processing base,
adding value and selling the niche product to
the region’s consumers.
World’s grain production base
In the other direction, Rabobank notes
that Asian producers are also looking at
upstream investments in acquiring raw
material supplies particularly in the US. The
US holds about 40% of the world’s grain
production base, and is an attractive supply source for grain-hungry Asia.
Land grant issues will continue to feature despite the sensitivity that surrounds
it, because land constrains at home are
forcing a wealthier Asia to look at acquiring
land for agricultural production elsewhere.
As Asia’s high-value food market grows,
meat products that fulfil demands of value-add, quality, convenience and tastes will be
where the growth opportunities lie.
Daphne Tan is a Singapore-based
freelance writer. She can be reached
at: d_thq@yahoo.com.sg.
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